Sports

United Media extends Bundesliga rights in SE Europe

Eastern Europe Journal 11 months ago

United Media extends Bundesliga rights in SE Europe | Advanced Television

United Media extends Bundesliga rights in SE Europe

The Bundesliga has extended its deal with south-east European broadcaster United Media for the next four years to screen the best of the German footnall league across nine territories including the Balkans, Bulgaria, Greece and Cyprus until the end of the 2028-29 season.

“Working with long-term partners lays the foundation for delivering a world-class product and, by extending our collaboration with United Media, we have secured high quality coverage in the Balkans, Bulgaria, Greece and Cyprus,“ commented Peer Naubert, Chief Executive Officer of Bundesliga International. “Historically, the Bundesliga has had more players from south-east Europe than any of the top five leagues and the region is a hotbed for fans who are passionate about our unique brand of fast-paced attacking football. Working directly with United Media, our focus is to deliver the best of the Bundesliga to those fans – telling the stories that matter to them day-in and day-out.”

“We are delighted to extend our successful partnership with the Bundesliga and to continue bringing this world-class competition to sports fans across our markets,” added Nemanja Simeunović, Sports Programming Coordinator at United Media. “The Bundesliga is renowned for its quality, passion, and fast-paced football, and it has a special place in the hearts of our viewers – not only because of its on-field excellence but also because so many talented players from our region have left their mark in Germany. This new four-year deal ensures that fans will enjoy exclusive coverage of every thrilling moment, with the highest production standards and expert commentary they have come to expect from United Media.”

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