Albania’s grocery delivery startup takes away $1 million to grab Balkans and South East European pie

Fast-track grocery delivery services have become a staple during the coronavirus pandemic as shoppers have shifted towards buying food online. Cashing in on the trend is Albania’s food and grocery delivery app service Hajde.

The startup has raised a $1 million seed funding to power its expansion in the regional markets in the Balkans and South East Europe. The oversubscribed round was led by Fasanara Capital, a London-based leading fund in fintech and emerging commerce technology and supported by notable angel investors, including C-level profiles across Goldman Sachs, Deloitte, Scalapay and Twig.

The platform makes fast and efficient food and grocery deliveries convenient, within an hour. It launched the quick-commerce delivery in April 2021 in the Albanian market and expanded into Kosovo in October 2021.

The investment will help the company expand to restaurant deliveries, accelerate delivering its service in North Macedonia as its first expansion move as well fine tune its service-led array of products. This will consolidate its position within the instant on-demand grocery sector in the adjacent territories in the Balkans and South Eastern European region.

Talking about the company’s immediate plans, Erli Cupi, CEO and Co-founder, Hajde said: “We aim to establish our presence in Macedonia, where we have clear executable plans on reaching and servicing local customers. During our intense, high-growth journey in Albania and Kosovo, we have first-hand witnessed a rapid adoption and an immensely positive response to our service.”

Currently, Hajde leads as the No.1 app for food & drink category in the region, with rapid sustained growth, attracting a plethora of commercial, partnership and investor interest.