Five New Companies Debuting in the SSA Sleep Pavilion At Vegas Market

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The Specialty Sleep Association (SSA) announced five new companies are debuting and a dozen more returning to the SSA sleep Pavilion at Las Vegas Market.

Making their Las Vegas and US Debut is BELI PLAST LLC, a US based company specializing in global sourcing with an entrepreneurship spirit.  They have a strong network of business partners and manufacturers in Home Furnishing Industry located in Turkey and South East Europe, with proven production capabilities and capacities.  Each team member has decades of experience in global product sourcing, supply chain, development of new competitive supplier base, product compliance as per standards and regulations, quality compliance/management, sustainability and Code of conduct.  They offer an office and sales team in the US, Istanbul, Turkey, and sourcing partners in Belgrade/Serbia, Sofia/Bulgaria  and Tel Aviv/Israel.

One of the products on display is HoST, a Honeycomb Support Technology which is the latest innovation in furniture materials. Developed at MIT, it’s made of engineered cellulose fibers cut and glued in an optimized way to form a material that is light, flexible, compressible, and incredibly strong.   HoST has been successfully used as the core material in sofas, modular sofas, and bed bases through the brand Elephant in a Box. Making the furniture easy to set up, easy to move, designed to last a lifetime and 100% biodegradable.  This patented technology, allows manufacturers to increase productivity (faster production, less space, labor, and components) and decrease shipping and storage costs (~200 sofas, 83.5in long, in a 40′ container), while staying aligned to ESG goals. 

CARILOHA, INC will present retailers with mattresses, sheets, duvets and other top-of-bed,  pillows, bath towels and apparel all using Viscose from Bamboo.  They offer their partners a Sustainable, Eco Friendly, LUXURY product, complete from display to sell-through support. While partnering with Cariloha may offer an amazing ROI, store display and product, the partnership enables retailers to contribute to the responsible sourcing efforts of their products. When they sell Cariloha, they are offering their customers a “Comfy way to save the World”.  Their complete assortment is now available to the wholesale marketplace, focusing on the home furnishings sector.  

MONARCH SLEEP SYSTEMS is debuting their NEW Adjustable Bed Frame Innovations.  They will have a small selection of their product portfolio specifically focused on new innovations of the sleep decks.  The newest Monarch EC Series will display the infinite comfort sleep deck which provides the consumer full customization to levitate the mattress using their quad suspension butterfly wings.  Consumers can personalize to their needs.  Small businesses can compete with big box retailers with these products without the investment in massive warehouses.   Retailers can use only 1 SKU to serve their customers for all sizes and the pack density provides 5X less inventory space and 4X less working capital.  The box is so small the consumer can take a queen size frame in their back seat with their bed in a box.  Additionally, they will present the newest iSeries which will have a full range motion including lumber and head tilt yet in a folding deck to increase shipping density and reduce setup time.  Consumers will have full articulation to their preferred resting positions allowing them to achieve the comfort and sleep recovery they deserve.

Also debuting in the SSA Showroom AND in the USA is SHEELA FOAM, with their PU Foam Mattresses from Spain, and from India, their Pocket coil Hybrid Mattress and Bonnel mattresses.  Developed by Joyce Foam Australia and tested by Royal Melbourne Institute of technology, their Hygroflex Foam mattress has a new generation open cell construction Comfort layer. Hygroflex is superior to Memory foam, in that it conforms to the shape of the body 67% better, reduces the maximum pressure on body by up to 32%, and cools better by taking heat away from body 27% faster.  Make sure you stop to see them and find out about VPF (Variable Pressure Foaming) – the world’s most environmentally friendly PU foam with zero VOC emission.  Supplied from plants in India, Australia and Spain, there are no anti-dumping laws to contend with and no disruption of supply chain. 

SOFF-ART S.R.L. is an Italian Company specializing in bedding since 1880. They are debuting their special pillows with independent pocket springs system, produced in their factory in Italy, and exported to about 35 countries around the world. Their pillows with independent pocket springs system represent an absolute novelty for the United States market.

Featuring an exclusive pocketed spring structure developed and patented by SOFF-ART, their pillows are certified for perfect head-neck-shoulders alignment by ErgoCert and have been also certified by Oeko-Tex. When you visit them ask about their Morpheus Spring pillows, which come in a range of products with high-quality, hypoallergenic, layered polyester fiber padding around the springs.  They will also show you their Viscospring pillow line, which is a range of products combining springs with a filling of memory foam produced internally with high quality an-allergic materials.  Both pillow types can be customized with a special trim, embroidery and specific technical and commercial labels. Different softness and sizes are available, with covers in 100% high quality cotton twill or in different technical fabrics.

BOYD SLEEP is not new to the Market, but they are new to the SSA Sleep Pavilion.  They will be previewing their Nautica Home Collection, which continues to extend its Cool, Calm, Comfortable, brand promise with the Nautica Home Memory Foam and Hybrid Innerspring Mattress collection.  In addition to lower MAP retails, front and center for 2022 is a powerful digital marketing program. At no expense to the retailers, Boyd Sleep will implement targeted social media and PPC campaign advertising in surrounding zip codes focused on driving consumers to their stores for Nautica Home. The program includes reporting on Consumer impressions and engagement with the ads by zip code. 

What else will you see in the SSA Showroom?

BEDLINE, an expert in platform storage and changing the way storage beds are seen in the market, is bringing to the US market an improvement not only in styles but providing new patented technologies to make the use, stockage and cleaning of the bed much easier.  Showing 2 models with 30 cubic feet of storage for those people needing extra space in a novel and convenient way, they are introducing a product in kit form, with the specific requirements for the US online market, for drop shipping and ease of handling.  They will also be announcing our US partnership where we’ll begin final assembly and warehousing in the USA starting Summer 2022.

Top-of-Bed company ELECTROPEDIC / BODY SENSE will be introducing their Molded natural latex pillows manufactured by radio frequency designed OEKO-TEX #100 certified.  They offer unique sleep products that can also be private labelled.  Stop in and see them to find out about this and the rest of there line of memory foam and latex pillows, latex mattress toppers, high end bamboo sheets, and cooling mattress protectors.  

EMMA THE SLEEP COMPANY, the largest DTC mattress brand in the world, is coming to America with its new adjustable comfort innovations for a better night’s sleep.  These beds were specifically curated for Emma’s launch into Brick and Mortal retail.  Don’t miss the Emma launching of its exclusive and innovative SH/FT Line and their Emma Sense Smart Mattress.

Because they are finding that the customer base for organic products is growing rapidly, and shoppers are more focused on healthier alternatives for home products than ever, natural and organic top-of-bed manufacturer SLEEP AND BEYOND has brand new introductions for the buyers that they are adding to their full line of bedding products on display.  

  • Organic Baby Swaddles: Made with GOTS-certified organic muslin cotton fabric. 
  • Organic Percale Collection: Crisp, cool, 300 thread count sheet sets, pillowcases, fitted sheets, and duvet covers. 
  • Organic Cotton Blankets: Made of the finest GOTS-certified organic cotton.
  • Organic Cotton Waterproof Mattress Encasement: Provides 360 degrees of protection in the ultimate 100% organic, zippered, encasement.  
  • Introducing the iconic myMerino comforter – now available in a lighter-weight version

Also offering natural and organic products, THE FUTON SHOP/TFS HONEST SLEEP will be presenting their full array of mattresses, futons pillows and bedding made from organic and natural materials on display, as well as their Modular sofas.

W. SILVER PRODUCTS will be presenting their complete lineup off adjustable beds, high-rise platform bases and bed frames.  Because they manufacture in North America, they can control the cost, quality and the time it takes from the order placement to delivery.  All of their product is in stock and ready for a quick delivery.

Retailers visiting the SSA Sleep Pavilion will also see chest beds from ARASON ENTERPRISES, hemp mattresses and pillows from CANNABEDS, organic pillows from COOLIST, the Anti Aging Bed® from BAXTER BIOHEALTH, mattresses and pillows from I LOVE PILLOW | I LOVE MATTRESS, and adjustable frames from SLEEP IN MOTION.


About the SSA

Founded in 1995 as the successor organization for the waterbed industry, the SSA today advocates and promotes the full spectrum of bedding solutions. The specialty sector has become much more mainstream and now represents the fastest growing category of all bedding. 

Our showroom in LAS VEGAS in Building C1565 is a co-op venue for manufacturers and distributors introducing product to retail bedding stores/departments.  Our showroom is always one of the busiest in Las Vegas during the Furniture Market, for our new and innovative products, as well as the outstanding B2B networking opportunities that have begun with networking in our room. We endeavor to promote Specialty Sleep Products and our members, as well as recruit new retailer and manufacturing/supplier members. For more information, visit

For more information on the Specialty Sleep Association (SSA) and the winter Las Vegas Market 2022, go to: