Sports

Three stars. Three stripes. | sparta.cz

Eastern Europe Journal 6 months ago

Three stripes are coming back to red uniforms. Sparta has entered a new long-term partnership with a new important partner. Adidas will provide its products to all ACS youth, women’s and men’s teams. The new official merchandise is coming this summer and will be available to fans in the fan shop at Letná and online at fanshopsparta.cz.

Sparta fought unforgettable battles against European giants during the 1980s and 1990s. In the period dubbed by Sparta historians as the return of the Iron Sparta, Berger, Siegl, Chovanec, Frýdek, Lavička, and other legends wore red uniforms with the iconic adidas logo on their chest. The Sparta heroes also wore adidas uniforms on their unforgettable journey during the UEFA Champions League year zero in 1991/1992. For the first time since those glory days, Sparta has – once again – joined forces with the brand with the three stripes.

“The new cooperation with adidas is a significant and quite visible change that greatly affects our fans as well. I believe that our supporters will like our club symbols combined with three-stripes apparel,” Tomáš Křivda, ACS Chief Operating Officer, said about the new partnership. “Adidas has put a lot of energy into our cooperation. It is an honour for us to be able to proudly represent this famous brand in the Czech Republic as well as on the European stage. Symbolically, the very first competition match in which we will wear the new product partner’s uniforms will be a qualifying round of the famous UEFA Champions League, to which we are returning after five years,“ added Křivda, ACS Board Member.

“We are pleased to have an opportunity to join forces with Sparta again. It is the most successful football club in the Czech Republic in terms of league titles, one that always has the highest ambitions. Sparta represents longstanding history and traditions. It is respected by teams and fans throughout Europe,” said Krzysztof Luczakowski, adidas Sports Marketing Director for East Europe.

“Football is at the core of adidas, I’m really excited to see Sparta back with the three stripes and strengthen our positioning on the Czech market in the key city of Prague,” added Marina Moguš, adidas General Manager for East Europe.

New uniforms will be released on June 14

New logo. New home uniforms, new away uniforms. New products for fans in the club’s official fan shop. The summer of 2021 is a period of great changes for the fans of the club from Letná. “The season end also marks the end of our old visual identity. The new season will be characterised by a new logo, new font – as well as a new product partner. One of the pillars of our cooperation with adidas is the fact that our fans should be able to purchase most of the products that are used and worn by players and staff of the first team on their way to games and practices,” stated Kamil Veselý, ACS Marketing Director.

“We will completely switch to the new identity within our club communication channels in the middle of June; on 14 June, we will present the new uniforms to our fans,” added Ondřej Kasík, ACS Head of Communication.

Adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. Adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. Adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah or Paulo Dybala.

“In selecting our product partner, we reviewed offers of five sports clothing brands. We were ultimately able to choose from great offers, both from the economic perspective as well as from the perspective of equipment and merchandising quality,” Ondřej Kasík recalled the selection process. “Very professional approach of the companies concerned and the value of their offers indicated that Sparta is still perceived as a very strong brand internationally as well,” added Kamil Veselý.