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WARNER MUSIC SOUTH EAST EUROPE LAUNCHES NEW EDM LABEL, BALKAN ELECTRO

Eastern Europe Journal 1 year ago

Warner Music South East Europe (WM SEE) has launched Balkan Electro, a new EDM focused label, which will give local talent across the Balkans and Ukraine a platform to get their music out to the world.

Balkan Electro was formed in collaboration with Ensis Records, one of most significant EDM record labels in Eastern Europe, founded and owned by Alex Cristian, and will enable its roster to be distributed, upstreamed and marketed through the Warner Music owned label. WM SEE, WM Poland and Ensis Records will work together to sign new and exciting local talent to the label.

Balkan Electro will tap into Warner Music Group’s global network, collaborating with Amsterdam-based Spinnin’ Records and the dance-focused teams at Warner Music Central Europe and Warner Music France, who all have had great success in the region.

The label has three global releases in the pipeline; Prisko and TBX’s ‘Back to 95’, which dropped today; Melli’s ‘Losing My Mind’, out on April 26th; and Kevin’s Palacios and Jordan’s Grace ‘Bright As You’, out on May 10th.

Izabela Ciszek-Podziemska, General Manager, WM SEE, says: “It’s a proud moment for me launching Balkan Electro alongside Alex. EDM music has no geographical boundaries, so we’ll strive to find the next local superstar and take them to the world stage with the help of Warner Music’s global network.”

Alex Cristian, founder and owner of Ensis Records, adds: “There are so many unknown talented producers and DJs across Eastern and South Eastern Europe, so I’m looking forward to working with Iza, Warner Music and its team to make Balkan Electro a big success. EDM is already present locally in this part of Europe thanks to local festivals such as Untold, Sziget, and Ultra Europe, so I want to showcase our local talent and music to the world.”

Ensis Records was established by Cristian in 2013 to bring together a tight knit group of Romanian producers, but the label’s focus quickly expanded to cover working global producers and DJs, and the team notably discovered and signed Norwegian global superstar DJ and producer Kygo. It has released more than 1,000 tracks to date.