New Bloomberg net for South-East Europe

Bloomberg Media and the majority Telekom Srbija-owned broadcaster Mtel Swiss have agreed to create Southeast Europe’s first pan-regional, multi-platform business news network.

Launching in 2022, Bloomberg Adria will serve business and financial news, analysis and data to the region’s growing community of business decision makers and future leaders across TV, print, digital, mobile and social.

Bloomberg Adria will employ Bloomberg News’ 2,700 journalists and analysts in 120 countries to create a news destination that combines local reporting with extensive global economic and markets coverage. It will feature translated Bloomberg News content as well as original reporting produced from dedicated editorial hubs in Belgrade, Zagreb, Ljubljana, Sarajevo and Skopje.

Commenting on the development, Soo Kang, Global Head of Bloomberg Media Distribution, said: “At Bloomberg Media, we’ve set out to build the leading multi-platform global business and financial media company, providing trusted content rooted in data.

“Bloomberg Adria expands our global footprint to new audiences in Southeast Europe who are looking for premium, global business news to help them stay informed”.
Vladimir Lucic, CEO, Telekom Srbija, added: “In a business world that is changing at unprecedented speeds, the availability of relevant, accurate information and independent expert analysis is crucial for making good business decisions.

“Bloomberg has long been synonymous with reliable business information and, with Bloomberg Adria, we are excited to collaborate with Bloomberg Media to bring accurate and insightful business news to Serbia and the regional market”.